Every process can be better. We don't care about “that's how we've always done it”. We challenge existing ways of thinking and are constantly looking for smarter routes.

Perfection is in the details. There are no big or small tasks — everything counts.

We don't rely on other people's assumptions. We do the math ourselves, measure twice, cut once. Trust is good, self-verification is better.

Tackle big challenges. Solve tough issues. Set ambitious goals.

What you can delegate is not something you do yourself. You don't delegate what you can automate. We use systems to achieve maximum results.

Create opportunities for people. Provide tools and knowledge. Teach people how to fish, don't give them fish.

What we do, we do with full dedication. We make decisions with the long term in mind. We think globally and act locally.

Always keep learning. Transform data into insight, insight into knowledge, and knowledge into practice. Know your profession inside out.